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• Date: 2024-05-28
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1, adhere to the brand positioning, consolidate the business base, build a brand moat

Brand upgrading and accumulation of heritage is the focus of the company's continuous attention, the company will focus on the positioning of each brand, focus on the main business of each brand to consolidate the business foundation, continue to strengthen the competitiveness of the core categories of brands, deepen customers' awareness of the brand, build a solid brand moat, in order to promote the long-term and stable development of the brand. 

2. Strengthen R&D investment, pay attention to customer needs, and enhance product innovation and competitiveness

Innovation-driven development, the company has always focused on independent research and development innovation, the future will continue to increase investment in research and development design, in-depth insight into customer needs, to provide multi-scene wear solutions, expand customers' real life scenes of new opportunities. In the face of market changes, we will flexibly adjust the product line to meet the diversified needs of consumers, actively explore new scenarios, new services and optimize the consumption experience, and improve the company's performance.

3. Innovate marketing methods, spread brand spirit, and continuously enhance brand influence

The company will dig deep into the brand story and culture, increase cooperation with internationally renowned designers, artists and stars, combine products with in-depth communication with customers, enhance brand power and spiritual connotation, and strengthen the brand's status in the minds of customers. For the online platform, integrate marketing and visual expression, strengthen the attitude of brand owner. Offline stores further enhance the store image and strengthen the consistency of omni-channel consumption experience.

4. Continue to explore new retail and expand franchise channels

The company will continue to explore the new retail model of multi-channel integration, empower offline retail channels through new retail, achieve deep integration of online and offline, and consolidate the development of the brand in core cities and business districts. The company plans to continue to expand franchise business and increase the scale of franchise revenue.

5. Optimize the management system and stimulate organizational vitality

The company will further optimize the management system and shape a process-based organization with product research and development as the core. Strengthen the construction of talent team and optimize the layout of talent, improve the value evaluation and distribution mechanism, constantly stimulate the vitality of the organization, and help the company's performance to continue to grow.